Lineup, the global advertising sales solution provider, has won a major contract with Mexico’s second largest publisher Grupo Expansión to implement print, digital and self-service components of their advertising system Adpoint.
This project marks Lineup System’s continued expansion into North America and supports Grupo Expansión’s strategy of strengthening their multi-channel advertising opportunities to improve competitiveness.
Adpoint will replace the incumbent legacy advertising system, enabling Grupo Expansión’s sales teams to book advertising placements across television, digital, print, mobile and tablet formats with a single interaction. Adpoint will also support fully comprehensive packages, which, beyond covering all the advertising channels of Grupo Expansión, extend into events, sponsorships, app building and content syndication. Being 100% web-based and with a highly customizable user-interface, AdPoint is capable of managing complex sales functions with measurable results across all media channels.
Michael Mendoza, CEO of Lineup Systems, said: “This is a fantastic win. The recent discovery phase at Grupo Expansión successfully demonstrated exactly how Adpoint’s powerful commercial benefits could be delivered across a broad and complex media business efficiently and cost effectively.”
Grupo Expansión CTO Gustavo Muñoz commented, “We are impressed with Adoint’s capability to maximize the value of all our advertising streams. We wanted a system that was easy to use and quick to deploy without sacrificing the innovation or performance of its advertising tools.”
About Grupo Expansión
Grupo Expansión is a premier publisher of high-end consumer and business magazines based in Mexico City. Its portfolio of titles include their flagship magazine Expansión – Mexico’s leading business magazine, and Quién, a bi-weekly celebrity magazine that carries more advertising pages than any other periodical in Mexico. Grupo Expansión also has a thriving custom publishing business, whose titles include Aire, the most widely read in-flight publication in Mexico, and Elle, the leading global fashion magazine. Founded in 1966, Grupo Expansion was a part of media giant Time Inc., until June 2014 before being sold to Latin American private equity firm Southern Cross Group.
Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.