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If you’re a regular reader, you’ll know that the team here at Lineup have been keeping a close eye on developments in the subscription space. 

Earlier in the year, we published our own take on emerging 2021 subscription trends. This piece went some way to explaining why both publishers and advertisers must begin servicing the needs of content-hungry consumers with timely (and affordable) subscription packages. It’s a great place to start if you’re still unsure of the impact of subscriptions on the wider digital advertising landscape.

The subscription economy has continued to evolve in recent months, in part due to the introduction of Amplio, our game-changing subscription management software, to the wider market. But though the technology is now in place to support media companies in their quest to master the art of better understanding their audiences – and meeting their customers’ unique content needs – uncertainty still remains. Many organizations simply do not know how to implement the right systems, processes and practices to create a new revenue stream that’s both successful and sustainable. 

Our latest white paper, ‘6-Step Roadmap to Optimizing Your Subscription Strategy’, is packed full of actionable advice to help publishers like you grow your subscription base whilst navigating the challenges of adopting a subscriptions model within your business. 

You’ll get

  1.  An introduction to the common roadblocks that often prevent media businesses from getting started with subscriptions
  2.  Insights into how well-executed subscription models can help meet the growing demand for tailored, personalized content
  3.  Guidance on how to calculate customer lifetime value – and why it matters
  4.  Tips on creating and deploying the right offers at the right time
  5.  Advice on analyzing your strategy and testing and adjusting your approach for faster wins
  6.  Examples of publishers who are already finding success with subscriptions
  7.  Access to a 6-step plan to help you boost your subscription base!

Ready to read more? 

Download “6-Step Roadmap to Optimizing Your Subscription Strategy” directly from our website to discover exactly how to take your subscriptions to the next level. You can also book a discovery call with a member of our team to find out how our innovative subscription management platform, Amplio, can help you leverage the power of today’s subscription-based economy with ease. 


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.

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