Today’s environment requires systems that can adapt quickly due to changing market conditions.
Recent research reveals a decline in promotional subscription prices over the past year, indicating a shift in pricing strategies among publishers.
The study suggests that this decline in promotional prices may be a result of increased competition and the need to attract and retain subscribers in an increasingly crowded market.
Publishers are experimenting with different promotional pricing models, including discounted introductory rates and bundling offers, to entice potential subscribers and differentiate themselves from competitors.
The study found that promotional pricing has decreased by 43.4% over the year. The average promotional price for a subscription was $0.076 per day ($2.28 for 30 days) in June 2022, while this month, the average was $0.043 per day ($1.29 for 30 days)
Lineup’s Amplio meets ever-changing publisher needs
Amplio is a complete subscription and audience monetization solution that offers a simple and flexible interface allowing publishers to quickly modify their pricing strategies and be more reactive to market conditions.
Amplio’s “engage and nurture” concepts make it easy to attract and engage subscribers, presenting unique offers and content versus applying a “transaction and defend” model.
Amplio supports both print and digital channels, making it easier to bundle solutions. Bundles can also be dynamic by enabling or hiding different features that are the best fit for each consumer.
For more information on optimizing and growing ROI, book a call with Lineup.
