Lineup Systems today announced that development of a ground-breaking subscriptions platform, “Amplio” is well underway. The platform, slated for release in late 2020, promises to solve common recurring revenue challenges and support overall business agility.
Amplio’s launch comes at a time when the publishing industry is hyper-focused on solving identity issues and leveraging customer data to grow revenue as combined revenue models become the norm.
“Most publishers are unable to track the total value a single reader brings to their business,” said Lineup CEO Michael Mendoza. “As a result, all readers are treated the same, despite the fact that we know personalized offers dramatically increase revenue and reduce churn. If a publisher doesn’t have the tools needed to confirm user identities and use that information to boost recurring revenue, they are going to struggle in today’s media market.”
Longstanding relationships with top global publishers using Adpoint, Lineup’s multichannel advertising management system, are playing a key role in the development of Amplio.
“Organizations that have already reduced total cost of ownership on the advertising side with an end-to-end system like Adpoint are keen to do the same on the subscriptions side,” said Director of Product and Marketing Dawn Briddon. “We’ve intentionally involved those same organizations from the beginning of this process to ensure we’re relieving the most important pain points and delivering unquestionable value from day one.”
Among these pain points are issues with revenue recognition and reporting, overly complex order-to-collection processes, inflexible product catalogues and disparate data systems. Amplio will solve these issues and offer exciting, first-of-its-kind features like a ”Total Customer View” marketers are sure to appreciate.
Amplio’s official launch date will be announced later this year, but “first look” demonstrations are already underway.
About Lineup
Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.
