Together, Lineup, Chartbeat and Tubular Labs will provide an end-to-end technology solution which results in exceptional reach and revenue opportunities for media companies.
LONDON, March 2023: Lineup is pleased to announce that it’s joining Chartbeat and Tubular Labs. The new company will combine leading revenue management software from Lineup with powerful data and analytics from Chartbeat and Tubular Labs creating an all-encompassing offering for media companies.
The newly expanded company will continue to support media companies’ teams, from back-office revenue and monetization departments that drive the business forward to the teams working in diverse content formats to engage and inform audiences while focusing on strategies to acquire and retain customers and audiences.
“Our goal at Chartbeat is to help our partners grow reach and revenue so that their content can connect with a broader audience,” said John Saroff, CEO at Chartbeat. “To date, media software has been siloed into one group of tools for ‘editorial’ and another for ‘revenue’. Our clients increasingly tell us that the silos are collapsing, and teams are working together on a singular goal. These teams need to deeply understand reach, engagement and impact. Adding Lineup and Tubular to the Chartbeat family fully equips our clients’ teams to answer every part of the customer journey.”
This combined customer base covers some of the world’s most influential media companies, including News Corp, Daily Mail Group, Telegraph Group, Bauer Media, The New York Times, BBC, ESPN, Gannett/USA Today, Vox, BuzzFeed, Paramount, Mediahuis, Hearst, McClatchy and GQ.
Christopher Spalding, CEO of Lineup, said, “I am delighted by this next chapter in our development. Lineup is a leading SaaS business partnering with media companies across the globe to provide a unique service enabling their commercial operations to drive revenues. The success of the business has been built on a foundation of great people and great customers. This partnership will drive additional opportunities for our customers and people. I look forward to working with our new colleagues to make the joint business a success.”
About Chartbeat: Chartbeat is a leading content analytics SaaS platform serving the world’s largest media enterprises. Chartbeat’s real-time and historical dashboards, experimentation and in-page optimization tools, robust reporting, and more help the content and audience teams understand, measure and build business value from the attention earned by their content. For more information, visit www.chartbeat.com.
About Lineup Systems: Lineup Systems is the world’s leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup’s multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup’s end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue. For more information, visit www.lineup.com or connect on LinkedIn.
About Tubular Labs: Tubular Labs, a leader in global social video intelligence and measurement, is a trusted partner in inspiring what is remarkably relevant. The company provides a unified view of the shifting values and interests of audiences across YouTube, Instagram, Facebook, Twitch, Twitter and more. Tubular sees what no one else sees: new content categories, new creators and the passions that are driving what’s next in culture, and how it influences sales. For more information visit www.tubularlabs.com
