Skip to main content

Lineup's Media Innovation

Innovation is a constant evolving force in the media sector. To stay ahead of the curve and future proof their business, media companies need strategic partners who have the technology understanding, media specialism, and investment capabilities to provide them with tailored technology solutions.

Explore our solutions

Solutions that keep you on the cutting edge

We created Adpoint to empower media companies to adapt to new trends and maximize business success. Our flagship media sales solution is the first of its kind. It continues to dominate the media industry because it’s the only system that truly reflects and responds to the changing needs of publishers and their commercial goals.

Innovative features of Adpoint include:

  • Advanced lead generation tools that drive revenue to your sales team
  • An omnichannel OMS with multi-channel booking capabilities
  • A single source of truth for every channel and department with 360 analytics

Commitment to continual development

No one can predict what the future holds for the media landscape. What we do know is that new trends are constantly evolving, consumer demands are constantly changing, and if media companies want to be a part of this future, they need to keep up.

That’s why we’re committed to continual development, as demonstrated by our ambitious product roadmaps. There will always be something to improve, something to innovate. Lineup is the team you can count on to help you face and champion the future of media.

We’re also committed to long-term collaborations with our clients. From our community portal to our annual two-day Global User Conference, we employ a wide range of engagement initiatives that promote the sharing of ideas, concepts, and challenges amongst like-minded peers.

A word from our CEO

“We boast a team of specialists that I’m really proud of. They’re dedicated to keeping ahead of the pace of technology change to ensure our suite of products remain relevant and cutting-edge for our customers, especially with the dawn of consumer-use AI.

It’s critical for us that Lineup delivers increasingly advanced functionality in line with the demands of today’s changing media landscape – particularly as our clients grow their digital capabilities.

We can’t wait to show you what’s in Lineup’s pipeline, what it means for the future of advertising and subscriptions on a global scale, and, more importantly, what it can do for your business now and in the future.

I look forward to seeing how we can support your organization now and in the years ahead.”

Rolf Rowher, Managing Director

Why choose Lineup?


We have in-depth knowledge of the media and advertising sectors and extensive software experience


Our robust technology offers both digital and print solutions

Strong long-term

93% of our clients consider our software critical to the success of their business


Almost half of our team is dedicated to innovation


Over $31 billion in advertising revenue has been billed through adpoint to date

Fully configurable

Products that are fully flexible to meet your unique requirements