Lineup Systems and Maxifier have entered into a global partnership; teaming up to help media companies increase revenues, increase productivity and reduce cost.
Lineup is the acknowledged leader in end-to-end media sales solutions, with their cloud-based Adpoint solution being recognized for transforming multiple leading media companies. Now a ten-year-old company, Lineup pioneered the media sales solution category, empowering media companies with the systems and tools they need to sell more and increase efficiency across the board. Adpoint simplifies functions such as advertising, booking, customer relationship management, and billing.
Maxifier delivers the only machine-learning platform for automated campaign optimization, which provides real value across the ad ecosystem for media companies, agencies, and brands. Both buyers and sellers in the digital ad business use Maxifier to actively optimize campaign performance. Maxifier delivers automated optimization, providing customers with full control of, and insight to campaigns and performance. With Maxifier, media companies empower their ad ops team to improve customer relations and operations, while using Maxifier’s machine learning for automation and manual tasks.
“Maxifier and Lineup are a great match,” says Dawn Briddon, Lineup’s Director of Marketing & Product. “We offer very complementary solutions, making it easier for our customers to streamline their operations and meeting their overall KPIs.”
Commenting on the new partnership, John T. Sviland, Maxifier Chief Executive Officer, says: “Lineup is a great company with an impressive solution. Working together, we are in an excellent position to deliver more value to both existing and new customers.”
Maxifier helps media companies, agencies and brands deliver better campaigns and more effective marketing. Our customers maximize digital advertising revenues through increased sales, winning new and retaining existing customers. Securing full insight and transparency, consistent metrics and extensive reporting across their ad business.
Lineup Systems is the leading global provider of media sales technology. Its cloud-based system, Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.