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Former Commercial Operations Director at TI Media joins leading advertising solutions provider 

Lineup Systems has selected Mark McCartney to fill the new role of Director of Quality & Best Practice. McCartney brings over two decades of media experience to the role, including in-depth knowledge of Adpoint, Lineup’s flagship product, from his time in leadership at TI Media. 

The Director of Quality & Best Practice role was added to the Lineup team to further drive customer satisfaction and product adoption and will ensure Lineup customers have all the necessary resources to drive efficiency, scale quickly, and meet their goals.  

“Lineup projects have many moving parts, and we wanted someone on our team dedicated to liaising with Deployment, Product and Customer Success to ensure we’re providing the very best customer experience in the industry,” said Global Delivery Director, Colin Byers. “I’m very glad to have Mark on board, as his management acumen and experience as a former Lineup customer will surely bring new insight to our processes.” 

With 18 years of operations experience at DMG Media and another 6 at TI Media, McCartney’s experience will be an asset to the Lineup team as well as to Lineup’s customers. 

As for McCartney, he said, “It’s an absolute pleasure to now be working with Lineup; a company that continually grows and innovates. My last 26 years have been spent on the publisher side, within the world of sales operations and production. Now, I look forward to driving quality and best practice at Lineup to match our customers’ goals.” 

About Lineup

Lineup Systems is the leading global provider of media sales technology. Its cloud-based system,-¯Adpoint, is the industry’s only true end-to-end sales and revenue management solution. It has been specifically designed to enable media businesses to save time, work more efficiently, and increase sales. In 2021, Lineup Systems launched Amplio, an all-in-one platform that assists customers with data consolidation, data-driven continuous marketing, subscriptions, and billing.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.