Franco-Belgian publishing group implements Lineup’s cloud-based Adpoint software to improve business processes and drive revenue growth
Groupe Rossel, the Franco-Belgian publishing group headquartered in Brussels, has chosen Lineup Systems to manage its entire advertising booking management system across all of its businesses and 100+ publications in France and Belgium.
With more than 3,500 employees and revenue greater than €500 million annually, Rossel is one of the largest publishing groups in the French-speaking world, with a range of prestigious media brands including Le Soir, La Voix du Nord, La Meuse, Métro, 20 Minutes, L’Union de Reims, Vlan as well as TV and radio properties. The company has grown rapidly through acquisition, creating a portfolio of newspapers, magazines and broadcast media with significant penetration in its key markets in France and Belgium. Fast expansion has made it essential for the group to consolidate processes and systems across its numerous different media properties. Lineup System’s cloud-based Adpoint platform will provide Groupe Rossel with a unified and standardised CRM, multi-channel booking and financial processes system across all of its business units, bringing improved efficiencies, more flexible working processes and new revenue streams.
As part of this, Group Rossel will replace its legacy order entry systems with a single solution to book multi-channel ads, integrating five different billing systems and six different financial centers, into a single platform.
This win follows significant investment by Lineup into the French speaking market, where the company has ramped up its local presence from sales to deployment to provide French-speaking customers with a fully-tailored local Adpoint solution.
Lineup CEO Michael Mendoza says “This is very exciting news for Lineup as we begin our relationship with one of the most significant publishing groups in the French-speaking world. Groupe Rossel has grown very quickly and is bringing together a number of different titles into the one big publishing family. Making sure all its businesses are as efficient and profitable as possible is crucial and Lineup Systems is helping them to get the most out of this.”
Eric Jourdin, CIO of Groupe Rossel-La Voix commented: “We were very impressed with the functional coverage of Adpoint, Lineup System’s people and expertise, and their proven track record with other publishing businesses. They clearly understand the industry and the specific challenges of our business and we look forward to working together to address tomorrow’s business challenges and support our digital transformation.”
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About Lineup Systems
Lineup Systems implements high performance advertising sales solutions designed specifically for multi-channel media companies. Its collaborative web based tools – which can be locally hosted or cloud-based – help to increase advertising sales and reduce operating costs by delivering greater automation, transparency and sales opportunity. Lineup’s client base of leading international media companies includes Metro International, News UK, Telegraph Media Group, Time Inc. UK, News Corp Australia, Time Out, Gannett, Toronto Star, among others. Over 1600 media brands and properties and more than 8,000 users rely on Lineup Systems to manage and grow their advertising revenue. www.lineup.com
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