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Belgian media company IPM adopts Adpoint sales technology to drive business growth

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Adpoint to help IPM exploit growing opportunities in digital and "take control of its business"

IPM Group, a major Belgian media and internet services company, has selected Adpoint by Lineup Systems to help accelerate its ambitious growth plans. IPM’s plan is to leverage the market-leading end-to-end advertising sales solution to achieve best practice sales and operational performance throughout its extensive multichannel media sales operations across print, digital and radio.

"Fundamentally, Adpoint will help us take control of our business."

Henry Visart
IPM Operational Director


"Fundamentally, Adpoint will help us take control of our business. We need to be able to take advantage of new market developments, particularly in the digital space. With Adpoint we now have the system and solution flexibility to move quickly and efficiently when developing new products and new market approaches," said Henry Visart, IPM Operational Director.

IPM Group is active in news, entertainment, advertising, gaming and innovation. Through IPM Advertising, its media sales division, the group sells advertising for its own properties and third-party companies. IPM’s advertising portfolio covers Belgian and international brands, including La Libre Belgique, lalibre.be, La DH-Les Sports, dh.be, DH Radio, Paris Match Belgique, parismatch.be, cinebel.be, Logic-Immo.be, RTBF.be, betFIRST and Zeturf.be.

Digital is a major growth area for IPM, Adpoint’s multi-channel capabilities will enhance INM’s abilities to assist in the direction of selling advertising to nontraditional media businesses, such as digital only (pure players), brand content, native advertising and events. The capabilities provided by Adpoint will increase the company’s ability to service customer needs across its extensive portfolio.

"Adpoint will give IPM a fully-integrated, end-to-end solution for all advertising revenue that will optimise the entire sales process from first contact all the way through to billing."

Susan Macdonald
Lineup International Sales Director


Susan Macdonald, International Sales Director at Lineup, said: "Adpoint will give IPM a fully-integrated, end-to-end solution for all advertising revenue that will optimise the entire sales process from first contact all the way through to billing. It will eliminate many manual processes and replace the disparate systems currently in place with a single technology solution. Lineup’s commitment to continual innovation and tech leadership in this space, supported by a six week release cycle, will place IPM in a position of strength to stay ahead of the game in an ever-evolving media market. We welcome IPM to the Lineup global community and our growing portfolio of French-speaking publishers and advertising sales houses."

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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