Newsroom

Pulitzer Prize Winning Media Company Chooses Lineup Systems to Achieve Streamlined Sales

Lineup announces partnership with Sonoma Media Investments (SMI)

Lineup announces partnership with Sonoma Media Investments (SMI)

Lineup Systems is pleased to announce that award-winning publishing group Sonoma Media Investments (SMI) has chosen Adpoint to pilot their advertising operations. SMI will be using the Adpoint system to streamline ad operations and integrate segments of their sales cycle that were previously separate or siloed.

Founded in 2011, SMI is a media company dedicated to “preserving quality local journalism in the North Bay Area” of California. The company owns multiple publications, including North Bay’s largest circulating daily newspaper The Press Democrat and winner of the 2018 Pulitzer Prize for Breaking News Reporting. Other SMI publications include Sonoma Magazine, the North Bay Business Journal, Petaluma Argus Courier and the Sonoma Index-Tribune. Together, these publications are read by 7 out of 10 Bay Area residents.

For several years SMI had been looking for a media sales solution to replace antiquated booking and billing systems for Retail, Classified and Digital as well as support new innovative sales channels and overall advertising sales process.

The business wanted a single system to manage and optimize the entire sales cycle, including CRM, contract fulfillment, forecasting, multi-channel order and product management, billing, and reporting. In addition, SMI wanted the freedom to integrate several of its existing complementary systems into the one system.

“We needed something that could integrate easily with our broader publishing IT eco-system and that offered a single interface solution for employees that would make their lives much easier.”

Dennis Sheely,
Classified Advertising Director and Project Leader

SMI

 
“What attracted us to Lineup Systems was that it was both a provider of solutions and an integrator of other solutions,” said Dennis Sheely, SMI Classified Advertising Director and Project Leader for the Adpoint installation. “We really liked the adaptability this offered. We needed something that could integrate easily with our broader publishing IT eco-system and that offered a single interface solution for employees that would make their lives much easier.”

According to Sheely, The Press Democrat was using “a smorgasbord of different vendors” for different parts of the sales and publishing process, inherited from the days of when The Press Democrat was part of the New York Times and Halifax Media Group. With Adpoint, SMI will be replacing three systems in total, while creating seamless integration with a dozen existing systems including customer self-service (iPublish), print copy (AdWatch), page planning (Newsycle) and various other functions.

This centralization of SMI’s multi-channel advertising sales process will simplify the ad operations side of the business and cut down on IT costs. Adpoint will also make it easier for SMI to monitor the performance of their publications and increase revenues across their media footprint.

“With Adpoint we’ll be able to identify market share opportunities and with their tools our employees can consult and convert them into client relationships,” Sheely said. “It’s going to be a totally different way of doing business for us, internally, by being able to do our jobs from a single screen – the Adpoint interface.”

About Sonoma: Formed in 2011, Sonoma Media Investments is a media company that aims to preserve the integrity of local journalism for the North Bay San Francisco area. The company owns one daily newspaper, three weekly publications, two magazines, a monthly tabloid, and eight websites. Among these publications is the Press Democrat, which won a Pulitzer Prize in 2018.

Key Solution Requirements

  1. Single interface for all employees to work from
  2. Easy integration with supporting systems
  3. End-to-end media sales solution to be used across the entire sales process to streamline and optimize performance
  4. Modernized, cloud-based infrastructure capable of keeping up with evolving technology requirements

“With Adpoint we’ll be able to identify market share opportunities and with their tools our employees can consult and convert them into client relationships.”

Dennis Sheely,
Classified Advertising Director and Project Leader

SMI

 
If you require additional details, please feel free to contact Sarah Hartland at This email address is being protected from spambots. You need JavaScript enabled to view it.

 
.DOWNLOAD PRESS RELEASE

 

About

Lineup Systems is the world’s leading provider of advertising sales technology.

 

News

«
»

Contact

This email address is being protected from spambots. You need JavaScript enabled to view it.
US +1 720 961 9857
UK +44 20 3440 2400
Support Login