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10 ESSENTIAL Questions for Your Google XSM / DSM Replacement Provider

Looking for a replacement for Google XSM/DSM can be a daunting task. But it doesn’t have to be. Get a jumpstart on your selection process by downloading our list of top 10 essential questions that you should be asking every solution provider you’re evaluating, including:

  • Must-have functionality
  • Google DFP integration details
  • Deployment costs and timeframes

As a leading advertising sales solution provider, the team at Lineup encourage you to ask every provider these questions including us! Just fill in your details in the form to download a copy.

Lineup Systems Unveils Adpoint Workflow to Simplify Complex Advertising Processes

Adpoint Workflow reduces order processing time and increases operational efficiencies for media companies

Lineup Systems, a leading media sales technology provider, today introduced Adpoint Workflow to simplify complex advertising workflows for media companies selling multimedia advertising. Adpoint Workflow systemizes and maps order-to-billing business processes, reducing order processing times and increasing operational efficiencies.

Vocento selects Lineup to centralize advertising sales on one platform

Lineup Systems, makers of the world’s #1 advertising sales platform Adpoint, today announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralize its advertising sales technology on one platform. The publisher chose Lineup for its multichannel advertising sales expertise and system capabilities.

Lineup Introduces Adpoint Go

New Mobile App Enables Advertising Sales Teams to Close Deals, Manage Orders, and Monitor Sales Performance On-the-Go

BROOMFIELD, Colo. - Lineup Systems, a leading provider of advertising sales technology, today introduced Adpoint Go. Adpoint Go is a mobile app that provides advertising sales teams with real-time access to Adpoint CRM on their Android or iOS smartphones or tablets enabling sales to close deals, manage orders, and monitor sales performance on-the-go.

How to Make Heroes Out of Your Sales Talent

According to Advertising Age reporter Michael Sebastian, today’s advertisers are no longer satisfied with a simple print ad and digital real estate on a website. They’re demanding that publishers apply reams of data to target their ads, and they want to see those ads appearing within a stream of editorial content while being promoted via social media. And they’re squeezing publishers on the price every step of the way.1

Taking the Plunge

How to Ensure You Get the Right Advertising Sales Platform

By Louis Cicio

If you’re like most media companies, you’ve grown either through acquisition or by developing a diverse range of media options. Either way, your growth most likely has created complex technology stacks of systems that are expensive to maintain and incapable of integrating with one another. As a result, you have limited visibility into the health of your business and no single place to store your customer information.

Bonnier Corp. Redefines Its Multichannel Advertising Sales Capabilities with Lineup Systems

Publishing group to use one system to manage every aspect of advertising sales for 30 magazines

BROOMFIELD, Colo. – Lineup Systems today announced that Bonnier Corp. plans to redefine its multichannel advertising sales capabilities by deploying Lineup’s cloud-based advertising sales platform Adpoint, a solution that can be accessed from any device keeping advertising sales reps in front of potential advertisers. With Adpoint, Bonnier Corp. will be able to optimize business performance by leveraging one platform to manage every aspect of its multichannel advertising sales and finance process for 30 magazines.

Lineup Systems to Power Pittsburgh Post-Gazette’s Revenue Growth Strategy with a Cloud-Based Advertising Sales Platform

Platform Will Mobilize Sales and Provide State-of-the Art Tools to Generate New Business

BROOMFIELD, Colo. – Lineup Systems today announced that the Pittsburgh Post-Gazette has selected Lineup’s advertising sales platform Adpoint to power its advertising revenue growth strategy by moving to a cloud-based, multichannel advertising sales solution. Accessible from any device, Adpoint will mobilize the paper’s advertising sales reps and provide them with state-of-the art sales tools to generate new business opportunities.

Thrive in a Changing Media Landscape

 

How Media Companies Are Using Technology

 

by Ben Ganje, Lineup Systems

Ask anyone working in the media industry and they will tell you, the times have changed. In fact, the modern media landscape has been altered so dramatically and been written about so profusely that nearly anyone you ask will have an opinion on the downfall of traditional news organizations. Yet, what’s not talked about enough are the success stories. The new approaches and initiatives that are turning the tide for media companies who have not only understood the new media world, but have put progressive strategies in place and invested in technology to exploit new revenue opportunities. Let’s look at three key trends and the tools that are making the difference between failing and thriving.

ESI Media Partners with Lineup to optimize multi-channel capabilities

The commercial division of the London Evening Standard and the Independent, deploys Lineup Systems’ Adpoint solution to support multi-channel sales growth and increase operational efficiencies.

ESI Media, a UK publisher and owner of the London Evening Standard, the Independent and London Live brands, has gone live with Adpoint, the world’s leading advertising sales platform, from Lineup Systems. The move sees the retirement of several disparate legacy systems in favor of a fully-integrated single system solution across its multi-channel media ad operations.

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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