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Lineup Systems: Revolutionizing Multichannel Advertising

As published in Marketing Tech Insights’ February Cover Story by Jasmin Alic

A constant myriad of revolutionary advancements has swarmed the advertising market since the dawn of Y2K, impacting the way business is conducted and products are sold. Despite these radical changes, ad sales technology had not evolved at the same pace. It took Lineup Systems with its all-round advertising eco-system to change that.

Leading European Publisher De Persgroep selects Lineup Systems

De Persgroep, operating in Belgium, Denmark and The Netherlands is to implement Lineup’s Adpoint advertising sales platform.

De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems. De Persgroep, which has in excess of 20 million annual subscriptions and over 30 media brands, will use Lineup’s cloud-based solution to consolidate its advertising booking business into a single, group-wide solution.

Lineup Systems significantly Grows Revenue, clients and staff

Lineup Systems, the leading provider of next generation advertising sales technology to the world’s major media brands, continues its global growth, reporting a massive 385% increase in revenue in the past three years. In the past two years, the company has also doubled its client base, with major customer wins including Russmedia, Gannett, Amedia, Groupe Rossel, Independent News and Media, JP Politikens Hus, Telegraph Media Group and Torstar, with several more to be announced by the end of 2016. This has led to Lineup Systems earning a place in the prestigious Sunday Times 2016 Hiscox TechTrack 100 and SME Export Track 100 lists, respectively, an annual survey of the fastest growing tech companies to watch.

Groupe Rossel chooses Lineup Systems to help transform its advertising business

Franco-Belgian publishing group implements Lineup’s cloud-based Adpoint software to improve business processes and drive revenue growth

Groupe Rossel, the Franco-Belgian publishing group headquartered in Brussels, has chosen Lineup Systems to manage its entire advertising booking management system across all of its businesses and 100+ publications in France and Belgium.

Lineup wraps up another successful Global User Conference

Lineup recently concluded another successful Global User Conference held at the innovatively designed City Hall in London. This customer focused event, themed around driving digital transformation, mirrored the innovation of our venue by featuring two full days of cutting-edge insight and advice around the latest trends and best practices within the media industry.

Metro US moves advertising services to the Cloud

Publisher joins ranks of global media brands migrating to Lineup’s Adpoint cloud solution

Boulder, Colorado, US: 26th August 2016 – Metro US, the publisher of the #1 free daily newspaper in the United States, has migrated it’s entire advertising sales function, including advertising booking, finance and CRM to Lineup’s cloud based SaaS Adpoint solution. The project went live on August 8th 2016.

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Lineup Systems is the world’s leading provider of advertising sales technology.

 

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