There is a lot of buzz in the media industry right now around dynamic and programmatic advertising. From a marketing standpoint, it seems to be the next evolution in how to find your customer at the exact point of decision. Think of it in the terms of advanced weaponry for savvy marketers. The old way, or native advertising as we call it, was like carpet-bombing. An ad is placed; aiming at a general area, hoping it will hit the mark. And you needed a high number of views in order to find your target. In contrast, new digital tactics are much more related to a smart bomb with GPS seeking technology, capable of flying into an open window if needed. The ad is targeted, or better yet triggered, by a specific demographic, buying decision, or action. This ensures minimal collateral damage (unneeded ad spend) and it hits the mark with precision timing. This is dynamic advertising.
Major media companies are constantly on the lookout for new and deeper margins from their ad sales departments. But often times, the workload and speed required to keep up with the day-to-day sales objectives just doesn’t lend itself to staying innovative with supplementary sales revenues that might be left on the table. We see it everyday.
Lineup CEO Michael Mendoza’s fresh perspectives on the global media industry and publishers’ challenges in growing advertising sales have been published in the German edition of the ‘Pre-Media Newsletter’, an influential global industry magazine.
Lineup CEO Michael Mendoza has spoken exclusively to the influential German and English media industry magazine ‘Pre-Media Newsletter’ about current industry challenges. In the article Michael discusses the issues, risks and opportunities for media companies to grow advertising revenues against the context of transitioning audience preferences, namely the divergence from print to multi-channel content.
News UK’s Business Services Director Steve Bottomley has shared a speaking platform with Lineup’s CEO Michael Mendoza on the intricacies of programmatic advertising at the 2015 INMA Advertising Ideas Day.
Lineup Systems is honoured to be a finalist for the Best Use of Advertising Technology award, with the winner to be announced on April 29, 2015. The award is part of the 2015 Newspaper Awards which celebrate examples of best practice in news media print, technology and business innovation.
Lineup consolidates 100 TMG titles in only 12 weeks
Telegraaf Media Groep (TMG) came to Lineup to streamline and unify their diverse advertising operations. Being a complex media organisation, they needed a solution that could be implemented quickly within the hard deadlines of their company-wide business transformation process.
Lineup Systems, the leading global provider of advertising sales solutions, has officially been recognised among Britain’s Hot Talent by the British Private Equity & Venture Capital Association (BVCA), the industry body and public policy advocate for the private equity and venture capital industry in the UK.
Lineup Systems and Ad-Juster Join Forces to Provide Actual Delivery Data
Lineup Systems innovates as fast as the media market evolves. Our media clients can now integrate third party delivery data collection directly into AdPoint, our advertising sales system.
Lineup Systems, one of the leading advertising sales solutions providers for the worldwide media industry, will be attending a number of industry events in 2014, starting with the Mega Conference, Las Vegas (February 24 – 26).