Lineup Systems announces latest innovations of its advertising sales system AdPoint at the World Publishing Expo, Amsterdam
Lineup Systems, the leading advertising sales solutions provider, will be a Silver Sponsor at the Southern Newspaper Publishers Association (SNPA) 2014 Industry Summit in Charlottesville, Virginia on October 6 – 8th.
Members of the Lineup Systems US-based team will be attending to network and share insights into how our clients leverage the CRM, lead generation, and ad sales management capabilities of AdPoint to improve sales. AdPoint is the industry’s only true web-based ad sales platform, designed in a digital era for the modern media company, and capable of delivering comprehensive booking solutions across all media channels including online, mobile, tablet, print, and broadcast.
Lineup Systems’ web based advertising sales and management system AdPoint has successfully launched at the major Swedish newspaper Expressen.
Expressen is one of Sweden’s largest daily newspapers with a circulation of more than 270,000. The new AdPoint advertising system will boost Expressen’s advertising across its daily newspaper plus several magazine titles by delivering more powerful and flexible ad management tools than the legacy advertising system that it replaced.
Lineup Systems will attend the World Publishing Expo in Amsterdam (13th-15th October) to show the latest developments in our advertising sales solutions.
Lineup to demonstrate AdPoint — currently the world’s fastest selling advertising solution covering CRM, booking, social, finance, and analytics.
America East 2014 trade show in Hershey, PA, was a great success for Lineup Systems and we’d like to thank everyone who attended for helping to create such an exciting event.
The nearly 600 industry attendees from a wide range of publishers, media companies and vendors contributed to a vibrant atmosphere and insightful knowledge sharing with Lineup Systems.
Currently the fastest growing company in its sector, Lineup’s advertising sales solution AdPoint helps the world’s leading media companies to achieve their business growth goals. No other system combines powerful functionality with a solid track record and proven return on investment data.
With Telegraaf Media Groep (TMG) we implemented a totally SaaS-based ad sales solution that included ad operation management, ad booking, CRM, invoicing, and analytics and was delivered across 100 titles in less than 100 days. In just 13 weeks since go live TMG have booked 36,000 orders covering 212,000 ads, which averages to 2,700 orders per week covering 16,300 ads.