Lineup Systems, a global leader in advertising sales solutions designed specifically for multichannel media companies, continues expanding within the North American market.
With a growing number of North American based major media brand customers such as Gannett, Metro US, and Grupo Expansión, Lineup Systems announces it has reached an agreement with the Toronto Star, Canada’s largest daily newspaper, and the Metro free English-language daily newspapers across Canada to implement the Adpoint sales solution for its capabilities in CRM, print, and digital advertisement order booking, finance operations, and analytics.
The first phase of the agreement was a commercial ad booking application supporting the strategic launch of Star Touch, the Toronto Star’s new tablet app. Lineup and the Toronto Star worked closely to integrate and streamline new digital processes, which allow orders to flow to and from the Adpoint solution and the tablet platform in real-time. This provides total visibility and control from lead generation in the Adpoint CRM to delivery in production.
“We are excited to continue our growth within the major media brands in North America,” stated Louis Cicio, Lineup’s President of NA Operations. “This agreement comes on the heels of agreements with Gannett, Metro U.S., and Grupo Expansión. Lineup provides modern and agile products, delivered by our team of experienced industry experts.”
Michael Mendoza, CEO of Lineup Systems, echoed the enthusiasm, “The continual expansion of Lineup within these leading North American media businesses confirms that Adpoint is the smart choice for companies competing in the ever-evolving media industry. The Toronto Star’s innovative Star Touch tablet app represents a new breed of digital advancement in this market and we are proud to be part of its launch.”
