Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health crisis and the economic fallout that ensued. As we look forward to 2021, it’s likely that several new developments in the media industry are more than just temporary stopgaps to bridge the pandemic, and that they signal long-lasting change.

Our 2021 Digital Advertising Trends white paper was created with insight from Lineup’s expert team, including digital strategists, and marketing and sales pros, who are passionate about finding new ways to innovate, problem-solve, and help drive the media industry forward. The white paper digs into industry research to give context to each trend and illustrate the factors driving these shifts.