Subscription business models have cemented themselves as a dominant feature on the media landscape and an essential complement to traditional advertising models. Subscriptions are also a fan favorite of consumers, among which 27% plan to increase their subscription purchases in 2021.

As an advertising professional, it’s crucial to stay up to date on subscription-related industry developments and terms so you can help position your media organization for success in today’s economy. However, familiarizing yourself with these terms is only the first step on the journey to a strong combined revenue model for your company.

In this quick guide, we’ll cover 16 subscription terms every advertising professional should know, as well as offer tips for how to keep this information top of mind in your day-to-day.