The Cookieless Future of Sell-Side Digital Advertising
As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital advertising executives responded to questions about how their organizations are adjusting to the new future of a cookieless environment.
The report – based on these responses – takes a deep dive into the opportunities for publishers in this new digital world, and the obstacles presented by the increased focus on first-party data. In this article, get our key takeaways from the report, such as how publishers are embracing this dramatic change and the opportunities it presents, the challenges they need to meet along the way, and the tactics they’re exploring to tackle their new data-driven priorities.