Combined Revenue Models Gaining Traction in Media Industry

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  We worked with NAPCO Research & Adweek to survey more than one hundred media executives to find out how they are making this shift, determining priorities, and adapting during a chaotic year.

Inside the white paper, you’ll find information on media companies’ current and target revenue breakdowns, the factors influencing their pivot to subscription models, publishers’ perceptions of Big Tech, and how they plan to overcome the challenges associated with establishing new sources of revenue.

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