First, 50 state attorneys general opened an investigation into Google’s advertising policies. Now, hundreds of brands are boycotting Facebook due to ad placement concerns. The walled gardens remain powerful, and publishers have different ideas about how to deal with them, but one fact remains: they still a threat to publisher revenue. How can you stay competitive against these tech giants?

This white paper will share four strategies for persuading advertisers to prefer working with you. Topics include: the impact of trust on consumer engagement, the ease of doing business with forward-thinking publishers, the decreasing effectiveness of search engine marketing, and the importance of brand safety in ad placement.