Preparing for the End of Cookies: 7 Steps Publishers Should Take
For the last few years, the ‘death of cookies’ has been a hot topic of conversation in digital advertising. Opinions are plentiful and practical advice has been scarce. But with survey data suggesting that many publishers are simply unprepared for what happens after the “funeral,” (with more than a third admitting they have no identity solution in place), it’s clear that the conversation needs to focus on practical steps forward.
That’s exactly what this white paper on the end of cookies is all about – leaving excess commentary behind and outlining what you should do to get ready.