When Dennis Sheely joined Sonoma Media Investments (SMI) in 2018, the company was in the process of replacing their ad order systems. They were on the hunt after a dismal start from another vendor and needed to start over.
“When I walked in the door, we didn’t have a CRM. In fact, we had very rudimentary processes, using several disparate systems” said Sheely. “We were in desperate need of a powerhouse solution. That’s why we gravitated to Adpoint.”