Resources

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White Papers
Pricing & Paywalls: A Guide to Subscription Pricing Strategies

With the subscription industry booming – and still growing – it has never been more important to build a solid foundation to your subscription strategy.

Our white paper explores different pricing plans and paywall structures, utilizing insider tips, to help publishing companies like you make the right choice for your business.

To help you with this process, we’ve given valuable insight into some of the following topics in this downloadable white paper:

  • How to stop subscribers jumping ship with churn-busting tactics that really work

  • How to use technology to deliver personalized subscription offerings that better meet your customers’ needs

  • The pros and cons of modern pricing models

  • Our views on the 9 most popular paywall options for publishers

  • The 10 key questions you need to consider when deciding which pricing strategies and paywalls are the right fit for your organization

Subscription Trends 2022 Mockup
White Papers
2022 Subscription Trends: Top 7 Trends for Publishers to Watch

Subscriptions, in all forms, are here to stay.

Our white paper dives into the top 7 subscription trends we’re seeing for the industry, and we’ll guide you through them, and advise on your next steps to take.

As subscriptions continue to grow and develop, we’ve given insight on some of the following topics in this downloadable white paper:

  • Why subscriptions are here to stay – and how you can adjust your media model to better accommodate them

  • How content creators are driving paid subscription offerings through some of the world’s biggest social media platforms

  • Why less brand loyalty may lead to more subscriber commitment issues across the board

  • How direct-to-consumer journalism will challenge publishers from here on in

  • The importance of personalization, and the technologies out there that are supporting more tailored content experiences

  • Why green consumerism is becoming one of the biggest considerations in the magazine subscriptions space

Digital Ad Trends 2022 Whitepaper
White Papers
2022 Digital Advertising Trends: A Top 10 List for Publishers

Delve deep into our latest whitepaper for all the insights you need to make smart decisions and stay ahead of the advertising curve in 2022.

We’ll introduce you to the top 10 digital advertising trends you need to know, interspersed with plenty of quotes from peers and prominent industry commentators with first-hand experience of these approaches in action – plus, more facts and stats than you can shake a stick at!

Adweek - Cookieless Future Whitepaper
White Papers
The Cookieless Future of Sell-Side Digital Advertising

As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital advertising executives responded to questions about how their organizations are adjusting to the new future of a cookieless environment.

The report – based on these responses – takes a deep dive into the opportunities for publishers in this new digital world, and the obstacles presented by the increased focus on first-party data. In this article, get our key takeaways from the report, such as how publishers are embracing this dramatic change and the opportunities it presents, the challenges they need to meet along the way, and the tactics they’re exploring to tackle their new data-driven priorities.

Gap Analysis Whitepaper 2022
White Papers
Drive Innovation by Identifying Gaps in Your Tech

Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin processes, today’s systems can flex to help companies meet new opportunities and accommodate emerging revenue streams – two things that will inevitably result in more sales and greater revenue.

But often, the biggest sticking point for growing publishers is identifying the gaps in their IT infrastructure – and knowing how to find, deploy, and manage a setup that will help them achieve their pre-defined goals.

This white paper walks you through how to examine your legacy software to spot failings and inefficiencies, then identify which solutions need to be introduced in order to support a faster, smarter, and more connected way of working for everyone.

Pay4Media Mockup
Downloads
Pay4media

Pay4media is a self-service payment portal that can integrate seamlessly with all major order management and finance systems to deliver the most advanced automation of your collection processes in the market. Tailored for today’s multimedia world, it provides advertisers with a quick, easy, and secure way to settle payments for ad orders – and publishers with the ability to handle collections faster and more efficiently than ever before.

Workflow Mockup
Downloads
Workflow

Take your business process management from concept to completion with Adpoint Workflow. Improve efficiency and reduce errors across your entire business with automation that covers Adpoint orders, order revisions, ads, materials, cases, opportunities, and creative details. Empower your advertising team to focus on orders that are critical, complex, or custom while simpler orders run automatically.

Marketplace Mockup
Downloads
Marketplace

Marketplace for Adpoint is a multi-channel ad booking platform that enables agencies to book publisher inventory in real-time.

Linked to Adpoint – and only available to those with an Adpoint license – this innovative platform encourages faster collaborations between publishers, advertising agencies, and their buyers by enabling media purchases to be made in real-time from live inventories. With Marketplace, agencies can book ads directly from multiple publishers, with no need to migrate to another platform.

eTear4Media
Downloads
eTear4media

eTear4media gives advertisers access to voucher verification information from one single hub. The solution supports the automation of tearsheet delivery workflows, leading to speedier payments and faster sales closures. If taken in conjunction with Pay4media, users are also able to make payments within the tool.

Digital Signatures Mockups
Downloads
Digital Signatures

Collect signatures for proposals, contracts, and invoices digitally, so doing business is easy for you and your customers. This important innovation enables ​fast digital document signage between ​publishers and advertisers.

Adpoint Go Mockup
Downloads
Adpoint Go

Adpoint Go for mobile gives you access to customer information, recent activities, maps, dictation features, and more – all of which are designed to help you spot and act on opportunities faster, and prepare for your meetings with ease.

You can even launch phone calls and send emails directly from the app.

Adpoint For Salesforce Mockup
Downloads
Adpoint for Salesforce

Combine the power of Salesforce CRM with Adpoint’s end-to-end, multichannel sales and order management functionality. We’ve produced a ready-to-go Salesforce SaaS solution that’s been deployed successfully for many of the world’s leading media groups.