Subscriptions, in all forms, are here to stay.

Our white paper dives into the top 7 subscription trends we’re seeing for the industry, and we’ll guide you through them, and advise on your next steps to take.

As subscriptions continue to grow and develop, we’ve given insight on some of the following topics in this downloadable white paper:

• Why subscriptions are here to stay – and how you can adjust your media model to better accommodate them

• How content creators are driving paid subscription offerings through some of the world’s biggest social media platforms

• Why less brand loyalty may lead to more subscriber commitment issues across the board

• How direct-to-consumer journalism will challenge publishers from here on in

• The importance of personalization, and the technologies out there that are supporting more tailored content experiences

• Why green consumerism is becoming one of the biggest considerations in the magazine subscriptions space

Delve deep into our latest whitepaper for all the insights you need to make smart decisions and stay ahead of the advertising curve in 2022.

We’ll introduce you to the top 10 digital advertising trends you need to know, interspersed with plenty of quotes from peers and prominent industry commentators with first-hand experience of these approaches in action – plus, more facts and stats than you can shake a stick at!

As the impending end of third-party cookies grows closer, media organizations worldwide are working to adapt their business models and change their approaches to digital advertising. In an exclusive survey conducted by Adweek Branded, a subsidiary of Adweek, more than 100 sell-side digital advertising executives responded to questions about how their organizations are adjusting to the new future of a cookieless environment.

The report – based on these responses – takes a deep dive into the opportunities for publishers in this new digital world, and the obstacles presented by the increased focus on first-party data. In this article, get our key takeaways from the report, such as how publishers are embracing this dramatic change and the opportunities it presents, the challenges they need to meet along the way, and the tactics they’re exploring to tackle their new data-driven priorities.

Enterprise technology has transformed the way media corporations operate in recent years. As well as facilitating easier collaborations between teams and streamlining otherwise time-consuming admin processes, today’s systems can flex to help companies meet new opportunities and accommodate emerging revenue streams – two things that will inevitably result in more sales and greater revenue.

But often, the biggest sticking point for growing publishers is identifying the gaps in their IT infrastructure – and knowing how to find, deploy, and manage a setup that will help them achieve their pre-defined goals.

This white paper walks you through how to examine your legacy software to spot failings and inefficiencies, then identify which solutions need to be introduced in order to support a faster, smarter, and more connected way of working for everyone.

The subscription economy has continued to evolve in recent months, in part due to the introduction of Amplio, our game-changing subscription management software, to the wider market. But though the technology is now in place to support media companies in their quest to master the art of better understanding their audiences – and meeting their customers’ unique content needs – uncertainty still remains. Many organizations simply do not know how to implement the right systems, processes and practices to create a new revenue stream that’s both successful and sustainable.

Our latest whitepaper is packed full of actionable advice to help publishers like you grow your subscription base whilst navigating the challenges of adopting a subscriptions model within your business.

Subscription business models have cemented themselves as a dominant feature on the media landscape and an essential complement to traditional advertising models. Subscriptions are also a fan favorite of consumers, among which 27% plan to increase their subscription purchases in 2021.

As an advertising professional, it’s crucial to stay up to date on subscription-related industry developments and terms so you can help position your media organization for success in today’s economy. However, familiarizing yourself with these terms is only the first step on the journey to a strong combined revenue model for your company.

In this quick guide, we’ll cover 16 subscription terms every advertising professional should know, as well as offer tips for how to keep this information top of mind in your day-to-day.

For the last three years, we’ve published papers discussing emerging digital advertising trends as a way to quickly catch up on what’s likely to change in our always-changing industry. But digital advertising is only one piece of the revenue puzzle, and subscriptions are quickly becoming a larger share of publisher revenue.

“7 Unavoidable Subscription Trends Your Need to Follow in 2021” is a skim-able, actionable guide to the subscription economy we’re all living in, and it includes seven concrete actions you can take now to grow revenue.

Global events this year threw a serious curve ball at organizations of all sizes in nearly every industry, including media. Publishers and advertisers reacted quickly to adapt to the public health crisis and the economic fallout that ensued. As we look forward to 2021, it’s likely that several new developments in the media industry are more than just temporary stopgaps to bridge the pandemic, and that they signal long-lasting change.

Our 2021 Digital Advertising Trends white paper was created with insight from Lineup’s expert team, including digital strategists, and marketing and sales pros, who are passionate about finding new ways to innovate, problem-solve, and help drive the media industry forward. The white paper digs into industry research to give context to each trend and illustrate the factors driving these shifts.

Even with promising vaccine news making headlines, it’s likely that many businesses will be working remotely for some (or all) of 2021. And if there’s one thing 2020 has taught us all, it’s that there is no such thing as over preparing. While employees adjust to long-term working from home and the security of the office walls are still out of reach, cyber attacks are on the rise and becoming increasingly sophisticated.

Lineup has adopted a multi-layered security approach, and in the process learned the importance of keeping your entire staff (not just IT) up to date on security best practice. In partnership with Senseon, the top self-driving cyber defense platform, we’ve compiled this guide for your benefit. Inside, you’ll find an overview of new and ongoing security threats, as well as security tips for all your employees.

Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all.  We worked with NAPCO Research & Adweek to survey more than one hundred media executives to find out how they are making this shift, determining priorities, and adapting during a chaotic year.

Inside the white paper, you’ll find information on media companies’ current and target revenue breakdowns, the factors influencing their pivot to subscription models, publishers’ perceptions of Big Tech, and how they plan to overcome the challenges associated with establishing new sources of revenue.

For the last few years, the ‘death of cookies’ has been a hot topic of conversation in digital advertising. Opinions are plentiful and practical advice has been scarce. But with survey data suggesting that many publishers are simply unprepared for what happens after the “funeral,” (with more than a third admitting they have no identity solution in place), it’s clear that the conversation needs to focus on practical steps forward.

That’s exactly what this white paper on the end of cookies is all about – leaving excess commentary behind and outlining what you should do to get ready.

When the time comes to replace one or more software solutions in your tech stack, the process of getting your entire organization together to confirm what’s needed can be daunting. Writing a “Request for Proposal” is one solution to this chaos – a document your organization can send to several vendors, with all your questions from all your departments in one place. While it is true that this process prevents many headaches, it can also be a headache of its own if you don’t know where to begin.  

That’s why we’ve taken the guess work out of RFP writing for you, with this simple to understand and easy to edit RFP template. This is a great starting place in your search for a new order management system, because it helps your entire team get on the same page before you spend precious time meeting with vendors.