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As digital media has morphed into multichannel and omnichannel, in the blink of an eye, sales teams have been challenged to embrace an “adapt-or-die” mentality. Meanwhile, sales managers still struggle to convince their teams of the benefits new tools and technology will bring to their organization. A disconnect between decision-makers and end-users can mean that an organization never truly solves its core business challenge, and a new software solution may be wrongly labeled as the source of the problem. Thankfully, there are three ways to prevent this from happening.

Selling to Your Sales Team: How to Ensure System & Process Adoption shares three steps you can take now to prevent this or correct course. Whether you’re just starting to evaluate a new system or tool, are in the midst of a system implementation already, or are struggling to increase adoption rates for a current system, this eBook has something for you.


Lineup Systems is the world's leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup's multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup's end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue.