Ad2Order will free up sales teams and further drive revenues for the German Publisher
LONDON, March, 2023: Verlag Der Tagesspiegel GmbH, a popular daily German newspaper, has recently added Lineup’s self-service portal, A2Order for print advertising. Ad2Order is part of Lineup’s Self-Service suite of solutions in Adpoint, the complete omnichannel sales and advertising solution for media companies who are keen to streamline their operations, make better use of their data, and boost their sales revenues for faster growth.
Designed to automate the entire ad process – from booking to delivery to payment – Ad2order is the most complete self-service portal on the market for publishers servicing small to medium sized advertisers. It allows advertisers to book an order, build the content, and process payment, without re-keying any data or relying on operational management at any stage in the process.
Most importantly, Ad2order allows publishers the freedom to focus on generating new revenue from larger ad campaigns while allowing small and mid- size businesses to book simpler, less profitable campaigns directly.
“Ad2Order is an important benefit to our business. By customers using this self-service tool, our sales team has more time to focus on expanding new business,” said Gabriel Grabner, Managing Director.
This solution provides real-time access to account information, templates, ad customization, automated layout resizing, upsell and flexible package options to help tailor orders to specific requirements of the business. Ad2Order is an efficient solution for advertisers who want to complete their own transactions.
“We’ve received very good feedback from our customers and look forward to expanding the portal to drive further revenues,” said Jens Lange, Head of Business Processes.
About Lineup Systems: Lineup Systems is the world’s leading provider of media sales technology, representing over 6,800 media brands globally, including Gannett/USA Today, New York Times and News Corp. Amplio is Lineup’s multi- channel audience monetization solution that helps media companies realize their full reader revenue potential, using data-driven intelligence to engage, nurture and monetize readers with personalized offers that increase reader revenue and reduce churn. Adpoint is Lineup’s end-to-end multi-channel media advertising sales solution that helps media companies streamline operations, make better use of data, increase efficiency and boost revenue. For more information, visit www.lineup.com or connect on LinkedIn.
