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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
Recent POSTS
Why Adpoint’s Budget Functionality Is Essential for Publishers
In an industry as dynamic as publishing, sales teams should never be in the dark about how they’re performing against key metrics. Sales reps who can easily see how their performance compares…
Your Guide to Subscription Pricing Strategies
Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
The Human Element of Cybersecurity
No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
Walking for a cause: Lineup walks with The Soup Kitchen | Lineup
On August 4th, a group of Lineup’s staff gathered in London to walk a mile – or more – in the shoes of the city’s homeless population. We were guided by The Soup Kitchen, a London charity organization that provides…
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
popular POSTS
7 Questions to Ask End Users Before Choosing a New Software System
In the last few decades, media organizations have experienced an unprecedented period of upheaval in which they have had to hugely adapt their selling practices. Digital media has morphed into multichannel…
Covid-19’s Impact on Advertising Spend Across 3 Critical Regions
We’re eight months into 2020, and it’s safe to say our predictions from last year have been completely derailed. The whole world seemed to pause in mid-March, but now, months after lockdowns first began…
Subscriptions and Credibility in Fake News Era [Opinion]
Fake news. Misinformation. News avoidance. Alternative facts. Cyber propaganda. In this digital age where news cycles are faster, publication is easier, and content reaches wider audiences than ever before in media history…
Guide to Enterprise Technology: How to Evaluate Technology
When the time comes for your media organization to replace an outdated technology system, you’ll typically embark on a fairly long road to finding a new solution. First, you need to get clear on your…
