Our Newsroom
Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
Accessible Adtech: 3 Ways CRMs Could Be More Inclusive
The pandemic has transformed the nature of work across virtually every industry, and publishing is no exception. Like many employers at the beginning of the global health crisis, media companies were quick…
Recent POSTS
Finance Terms: Different Names, Same Concepts
As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…
Lineup spends a day at Mudchute Farm in London
As a global company, Lineup recognizes the importance of local community, and we contribute to ours – widespread though they may be! – whenever we can. With a pause during Covid-19, Lineup employees…
CRM: It’s About More Than Just Sales
Media organizations often focus on sales teams when thinking about the benefits of their CRM solution. But there’s much more to a CRM than simply meeting your company’s sales needs. In fact, a CRM…
The Top 7 Subscriptions Trends for Publishers to Watch
Pandemic-induced lockdowns certainly accelerated the demand for added-value content – but in our opinion, the industry was always going to go this way. Inevitable though it was, the rise of the subscription economy…
Lessons Learned from America’s Newspaper’s Mega-Conference
As the world cautiously opens up again this spring & summer, one of the things we here at Lineup have been so looking forward to is attending conferences and events for the tech and publishing industries…
The Risk of Not Understanding Your OMS
It’s vital in today’s competitive marketplace for media companies to use the right technology for their industry. This means you need an order management system (OMS) like Lineup’s Adpoint OMS…
Why You Should be Using Adpoint’s External Agent Commission Tool
As a publisher, you’ve most likely dealt with situations involving payments that are based on a percentage of an ad’s value. The most familiar scenario is an external agent’s commission payment. But what happens…
Why Publishers Shouldn’t Leave Print on the Table
What role does print play within the media industry’s subscription economy? That’s the question media companies are facing today. The answer may come as a surprise to many. Contrary to popular belief, print isn’t…
popular POSTS
How Your Subscription Funnel Impacts Advertising Revenue
Advertising has been fueling publishers’ revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue, according to our…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
Nope, the Fake News Era Isn’t Over Yet
From the time he first announced his candidacy to a rocky transfer of power in early 2021, Donald Trump’s campaign and presidency remained a complex relationship for the majority of media…
A Quick Guide to Securing Your Remote Workforce through 2021
Even with promising vaccine news making headlines, it’s likely that many businesses will be working remotely for some (or all) of 2021. And if there’s one thing 2020 has taught us all, it’s that there is no such…
