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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Recent POSTS
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
Choosing the Right Adtech for OMS
It’s not hard to see why media organizations both big and small should be using an order management system, or OMS. Tracking the entire ad sales process with a patchwork of spreadsheets, emails…
5 Reasons Publishers Need to Try New Tech
Whenever a new technology appears, its earliest adopters are typically just a small fraction of potential users, according to the Diffusion of Innovations. Popularized in the early ’60s by Everett Rogers…
7 Things to Know When Choosing an OMS
An order management system (OMS) like Lineup’s Adpoint OMS automates and optimizes your media business’s sales delivery, resulting in faster, more efficient publisher operations. This means a higher…
Subscriber Commitment Issues: Use Tech to Keep Audiences Engaged
During the lead-up to the last US election and throughout the ongoing global pandemic, subscriptions have been skyrocketing for many publishers. Between March and May 2020, the 164-year-old Atlantic turned heads…
Accessible Adtech: 3 Ways CRMs Could Be More Inclusive
The pandemic has transformed the nature of work across virtually every industry, and publishing is no exception. Like many employers at the beginning of the global health crisis, media companies were quick…
Finance Terms: Different Names, Same Concepts
As a finance professional, you probably use basic finance and accounting terms regularly when communicating with people outside your media company. For the most part, there’s very little confusion…
Lineup spends a day at Mudchute Farm in London
As a global company, Lineup recognizes the importance of local community, and we contribute to ours – widespread though they may be! – whenever we can. With a pause during Covid-19, Lineup employees…
popular POSTS
Is Bad News Still Good for Business?
Almost 90% of Americans now obtain their news on digital devices, and one in five find their political news mainly on social media. A 2020 study by Dr. Tyler J. VanderWeele of Harvard T.H. Chan School…
Lessons Learned: Lineup’s CEO Chris Spalding Reflects
Globally, the transition to working from home as countries enacted various forms of lockdowns on different timetables at the start of the Covid-19 pandemic startled many companies as they scrambled to…
Will News Media Suffer After the ‘Trump Bump’? An Analysis
Donald Trump’s contentious term has been one of the most divisive times in modern American political history, but not everyone suffered. For media publishers ranging from The New York Times to The Boston Globe…
10 Thought Leaders in the Publishing Industry to Follow Now
Thought leadership content should be on your reading list for several reasons. Thought leaders in the publishing industry present unique perspectives on the industry’s challenges, priorities and goals based…
