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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
The Risks of Bad CRM Data & What Publishers Can Do About Them
How much do you trust the data you get from your customer relationship management software? From all the sales in your funnel to how certain kinds of ads perform against others, CRMs can provide publishers with lots of valuable insights…
Recent POSTS
What Will the Rise of the Metaverse Mean for Advertisers and Publishers?
“The metaverse may be virtual, but the impact will be real” — so says Meta, the company formerly known as Facebook, in a striking new ad. The 30-second slot shakes up certain notions of what the metaverse…
Why Adpoint’s Budget Functionality Is Essential for Publishers
In an industry as dynamic as publishing, sales teams should never be in the dark about how they’re performing against key metrics. Sales reps who can easily see how their performance compares…
Your Guide to Subscription Pricing Strategies
Are your subscription offerings proving popular, or are you struggling to see tangible growth with your current pricing model? If it’s the latter, it’s time to switch up your approach for faster success…
The Human Element of Cybersecurity
No one in the media industry can afford to overlook the risk of cyberattacks. From boutique publishing houses and community newspapers right up to major international conglomerates…
Walking for a cause: Lineup walks with The Soup Kitchen | Lineup
On August 4th, a group of Lineup’s staff gathered in London to walk a mile – or more – in the shoes of the city’s homeless population. We were guided by The Soup Kitchen, a London charity organization that provides…
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
popular POSTS
How the Role of Collaborative Tools is Changing
Change has been constant for media organizations during the Covid-19 pandemic. They’ve witnessed traditional advertising revenues decline but…
Adweek Report Confirms: Combined Revenue Models Key to Success
Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all. Publishing Executive, a subsidiary of Adweek…
3 Adpoint Digital Integrations That Will Make Your Work Easier
Media companies worldwide choose Lineup’s Adpoint sales management solution for a few key reasons. Adpoint is the industry’s only omnichannel, end-to-end system of its kind, helping media companies…
How SSO Tech Benefits Publishers
Third party cookie tracking will be completely phased out from platforms like Google by the end of 2022. The shift marks a significant moment in the short history of digital marketing. This is especially true…
