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Keep up to date on the latest news, tips & tricks, and thought leadership to make sure you’re engaging your audience at every stage of their journey with you.
Using Data to Leverage Subscriber Personalities
Know your audience. Now, more than ever before, that piece of advice is a key to success for publishers. Audiences increasingly want personalized experiences when consuming media, and publishers that can…
Recent POSTS
How Media Companies Are Shaking Up Subscriptions (With Ads)
The world of subscriptions, which has seen tremendous growth in recent years, is undergoing a big shake-up. Subscription models have become ubiquitous, with access to everything from supper clubs to socks…
Why Automation is One Disruption Publishers Should Embrace
Automation is shaking up the publishing industry, and media companies should welcome the disruption. Exciting advances in tech — and especially AI — are letting publishers explore new ways to automate…
A sports day for Lineup’s London team
Last Friday saw the return (at last!) of the London office summer party. This year was a sports day and picnic, and luckily, we picked one of the warmest days of the year so far! The team congregated at one…
A Subscriber’s Journey: Why Are Nurturing Loops Essential?
After seeing subscriptions soar in the earlier stages of the Covid-19 pandemic, media companies are now focusing on keeping their current audiences engaged. When lockdowns and work-from-home arrangements were widespread…
Why Do CRMs Still Fail?
Since the first customer relationship management (CRM) software began appearing roughly 30 years ago, companies have seen numerous benefits from the technology. Used to manage every stage of an enterprise’s…
How the Role of Collaborative Tools is Changing for Media Companies
Change has been constant for media organizations during the Covid-19 pandemic. They’ve witnessed traditional advertising revenues decline but…
How To Fight Silos by Joining Sales & Marketing Systems
In the publishing industry, marketing and sales teams need to be on the same page. Both teams ultimately exist to sell products and services, although they have different roles at different stages…
Tech & Targeting: The New Way Publishers are Growing Audiences
Not so long ago, when publishers wanted to find new customers, they had a simple but expensive solution: they’d just buy other media companies. Consider how Condé Nast acquired pioneering…
popular POSTS
Adweek Report Confirms: Combined Revenue Models Key to Success
Media organizations around the globe are focused on adapting their revenue models to be less dependent on advertising and more resilient over all. Publishing Executive, a subsidiary of Adweek…
Is Advertising on Gaming Apps a New Frontier for Brands?
The video game industry has exploded since its beginnings in the 1980s and continues to see significant growth today. Marketers and advertisers are turning to this platform in increasing numbers to gain…
Adapting in the Age of Digital: 3 Tips for Publishers
Digital disruption has become the new normal in the publishing industry after more than a decade of massive change. Companies are shifting their business models to accommodate large scale…
How Your Subscription Funnel Impacts Advertising Revenue
Advertising has been fueling publishers’ revenue engines for decades, and will likely continue to be so for years to come. Ad sales currently account for 72% of media organizations’ revenue, according to our…
